FCYS is a mystical and spiritually-infused yoga school offering in-person and online yoga teacher training, courses, and wellness retreats around the world!
When we first met FCYS, they had brand, messaging, and e-commerce customer journey issues. They had no data, and were struggling with engagement. We moved them, through our growth process.
We reworked and elevated the brand and visual identity into something easier to see and recognize, as well as captivating and appealing.
We got clear on the tangible benefits and outcomes of the FCYS suite of products, specific on the audience they serve, and engaging in tone.
We built FCYS a new Shopify website from scratch to provide a more consistent and efficient customer journey experience.
Leveraging FCYS' existing audience, we deployed new newsletter and social media strategies, as well new content marketing and social media ads strategies to increase awareness and drive interest among their target audience.
The campaign is ongoing, but FCYS has already realized more direct prospective customer engagement, sales, organic traffic, overall visibility, and growth across all touchpoints - backed by data.
FCYS had some analytic data that was not often reviewed, and many blind spots across their customer journey.
By integrating robust analytics and reporting across their channels, the company now has a 360 degree perspective to text, evaluate, and optimize their e-commerce performance across all touchpoints on an on-going and sustainable basis.
We guide our clients through our unique, multi-step branding development journey, ensuring you have solid fundamentals and foundation in place for your long-term growth, based on the latest marketing best practices and trends.
We invite your to purchase the Step 1 brand audit to begin your journey with us.
If you have any questions or are looking for more specific solutions for your business, drop us a line using the form below or say hey in our live chat. We look forward to the opportunity of building with you!